Marketing is aimed at bringing more clients to your firm, but it is not always as simple as it sounds. In the last decade, with the advent of the Information Age, marketing has become more costly than ever. It requires higher levels of innovation and laser-sharp targeting.

Today, people seeking legal advice turn to the internet first, because they are cost conscious. With more mobile devices, potential clients are looking for your firm online, and there are many quick and easy ways to market your business online once-off. However, the quick result is seldom found, and it is becoming clear that you need a long-term strategy that will connect with your audience at a deeper level.

WORKING WITH AUSSIE DIVORCE

If you want to wait until the perfect moment, you will never reach your goals. Everyone can succeed when the conditions are perfect, but true strength, confidence and success will grow from your courage to build from a place of adversity. Opportunity knocks within our obstacles and challenges. Don't wait, get started now.

Marketing is aimed at bringing more clients to your firm, but it is not always as simple as it sounds. In the last decade, with the advent of the Information Age, marketing has become more costly than ever. It requires higher levels of innovation and laser-sharp targeting.

Today, people seeking legal advice turn to the internet first, because they are cost conscious. With more mobile devices, potential clients are looking for your firm online, and there are many quick and easy ways to market your business online once-off. However, the quick result is seldom found, and it is becoming clear that you need a long-term strategy that will connect with your audience at a deeper level.

Today, people seeking legal advice turn to the internet first, because they are cost conscious. With more mobile devices, potential clients are looking for your firm online, and there are many quick and easy ways to market your business online once-off. However, the quick result is seldom found, and it is becoming clear that you need a long-term strategy that will connect with your audience at a deeper level.

ALAN'S MARKETING PHI

I love innovations, fresh ideas; and I am doing new things every day to help my business. Unfortunately, most law firm websites I come across are boring. They offer nothing more than an online resume of the principal and a contact form. There’s nothing of substance for the potential client.

When it comes to law firm marketing, I like to compare a website to LEGO bricks - is a simple toy that allows you to piece together the plastic bricks to build unique creations.

This is one of the most basic concepts, but it has kept the company going for decades. However, within the last decade or so, the LEGO brand has become much more than that. The company has secured licenses for many popular franchises, including Star Wars and Marvel, and has used this to turn its once-limited toy brand into a fully-fledged entertainment empire.

Just like LEGO, you need a vision for your company that extends beyond where it is today. It is about offering the same basic service or concept but adding a unique sales proposition and packaging it in a way that makes it stand out.